Note
Includes bibliography.
Member of
Contributors
Publisher
Florida Atlantic University
Date Issued
2018
EDTF Date Created
2018
Description
In this thesis I argue that the marketing process of a good or service is as important
as the actually commodity being provided. I defend this claim via the examination of
examples of entrepreneurs and members of the health and science communities, and the
services they provide to the public. I show that products and services must have fitting
marketing strategies, because if something innovative is developed but is not marketed, it
is as if the invention was constructed only in the imagination of the creator.
as the actually commodity being provided. I defend this claim via the examination of
examples of entrepreneurs and members of the health and science communities, and the
services they provide to the public. I show that products and services must have fitting
marketing strategies, because if something innovative is developed but is not marketed, it
is as if the invention was constructed only in the imagination of the creator.
Language
Type
Genre
Form
Extent
30 p.
Identifier
FAUHT00010
Additional Information
Includes bibliography.
Thesis (B.A.)--Florida Atlantic University, Harriet L. Wilkes Honors College, 2018.
FAU Honors Theses Digital Collection
Date Backup
2018
Date Created Backup
2018
Date Text
2018
Date Created (EDTF)
2018
Date Issued (EDTF)
2018
Extension
FAU
IID
FAUHT00010
Organizations
Attributed name: Florida Atlantic University
Attributed name: Harriet L. Wilkes Honors College
Person Preferred Name
Casto, Jackson
author
Physical Description
application/pdf
30 p.
Title Plain
IS THE MARKETING PROCESS OF A PRODUCT OR SERVICE AS IMPORTANT AS THE PRODUCT ITSELF?
Use and Reproduction
Copyright © is held by the author with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.
Origin Information
2018
2018
Florida Atlantic University
Jupiter, Florida
Physical Location
Florida Atlantic University Libraries
Place
Jupiter, Florida
Sub Location
Digital Library
Title
IS THE MARKETING PROCESS OF A PRODUCT OR SERVICE AS IMPORTANT AS THE PRODUCT ITSELF?
Other Title Info
IS THE MARKETING PROCESS OF A PRODUCT OR SERVICE AS IMPORTANT AS THE PRODUCT ITSELF?