Model
Digital Document
Publisher
Florida Atlantic University
Description
In this thesis I argue that the marketing process of a good or service is as important
as the actually commodity being provided. I defend this claim via the examination of
examples of entrepreneurs and members of the health and science communities, and the
services they provide to the public. I show that products and services must have fitting
marketing strategies, because if something innovative is developed but is not marketed, it
is as if the invention was constructed only in the imagination of the creator.
as the actually commodity being provided. I defend this claim via the examination of
examples of entrepreneurs and members of the health and science communities, and the
services they provide to the public. I show that products and services must have fitting
marketing strategies, because if something innovative is developed but is not marketed, it
is as if the invention was constructed only in the imagination of the creator.
Member of