Note
Thesis (M.B.A.)--Florida Atlantic University, 1980.
Member of
Contributors
Publisher
Florida Atlantic University
Date Issued
1980
Description
"The strength of the metal building industry lies in a
loyal long term dealer-manufacturer relationship." This
quote was the beginning statement made during an interview
by Mr. Jerry Bell, Director of the Metal Building
Dealer's Association. Mr. Bell has isolated, as most
important, a relationship which is responsible for over
800 million dollars of annual sales and the employment
of over 14,000 people at the manufacturer's level. Countless
others are employed by dealerships in the sales and
construction of this relatively new system of construction
which has made significant market penetration in
the non-residential low rise construction market.
The relative well being of this important dealer-manufacturer
relationship is the subject of this study.
loyal long term dealer-manufacturer relationship." This
quote was the beginning statement made during an interview
by Mr. Jerry Bell, Director of the Metal Building
Dealer's Association. Mr. Bell has isolated, as most
important, a relationship which is responsible for over
800 million dollars of annual sales and the employment
of over 14,000 people at the manufacturer's level. Countless
others are employed by dealerships in the sales and
construction of this relatively new system of construction
which has made significant market penetration in
the non-residential low rise construction market.
The relative well being of this important dealer-manufacturer
relationship is the subject of this study.
Language
Type
Form
Extent
74 p.
Subject (Topical)
Identifier
14034
Additional Information
Thesis (M.B.A.)--Florida Atlantic University, 1980.
College of Business
FAU Electronic Theses and Dissertations Collection
Date Backup
1980
Date Text
1980
Date Issued (EDTF)
1980
Extension
FAU
FAU
admin_unit="FAU01", ingest_id="ing1508", creator="staff:fcllz", creation_date="2007-07-19 02:00:16", modified_by="staff:fcllz", modification_date="2011-01-06 13:09:05"
IID
FADT14034
Organizations
Attributed name: Florida Atlantic University
Attributed name: Department of Marketing
Attributed name: College of Business
Person Preferred Name
Daugherty, Thomas Patrick
Graduate College
Physical Description
74 p.
application/pdf
Title Plain
Study of Relationships within Marketing Channels in the United States Metal Building Industry
Use and Reproduction
Copyright © is held by the author, with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.
http://rightsstatements.org/vocab/InC/1.0/
Origin Information
1980
Boca Raton, Fla.
Florida Atlantic University
Physical Location
Florida Atlantic University Libraries
Place
Boca Raton, Fla.
Sub Location
Digital Library
Title
Study of Relationships within Marketing Channels in the United States Metal Building Industry
Other Title Info
A
Study of Relationships within Marketing Channels in the United States Metal Building Industry