Note
Thesis (M.B.A.)--Florida Atlantic University, 1977.
Member of
Contributors
Publisher
Florida Atlantic University
Date Issued
1977
Description
On January 2, 1976, the Banco Nacional de Mexico S.A. launched a
Corporate Identity Program to project a new image of the Company and
its affiliated enterprises. The purpose of this qualitative case
study was to learn about the reactions, motivations and expectations
of the Banamex staff regarding the new visual image of the organization.
At the same time, this study evaluates the involvement of employees
in the commitment created by top management to give clients
a better service. Some general recommendations are suggested to
maintain and stimulate the desired involvement of personnel in the
future organizational changes of the Company.
Corporate Identity Program to project a new image of the Company and
its affiliated enterprises. The purpose of this qualitative case
study was to learn about the reactions, motivations and expectations
of the Banamex staff regarding the new visual image of the organization.
At the same time, this study evaluates the involvement of employees
in the commitment created by top management to give clients
a better service. Some general recommendations are suggested to
maintain and stimulate the desired involvement of personnel in the
future organizational changes of the Company.
Language
Type
Form
Extent
82 p.
Subject (Topical)
Identifier
13874
Additional Information
Thesis (M.B.A.)--Florida Atlantic University, 1977.
College of Business
FAU Electronic Theses and Dissertations Collection
Date Backup
1977
Date Text
1977
Date Issued (EDTF)
1977
Extension
FAU
FAU
admin_unit="FAU01", ingest_id="ing1508", creator="staff:fcllz", creation_date="2007-07-19 01:45:30", modified_by="staff:fcllz", modification_date="2011-01-06 13:09:03"
IID
FADT13874
Organizations
Attributed name: Florida Atlantic University
Person Preferred Name
OLIVERA, SERGIO.
Graduate College
Physical Description
82 p.
application/pdf
Title Plain
STUDY OF THE IMPACT OF THE CORPORATE IDENTITY PROGRAM ON BNM EMPLOYEES
Use and Reproduction
Copyright © is held by the author, with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.
http://rightsstatements.org/vocab/InC/1.0/
Origin Information
1977
Boca Raton, Fla.
Florida Atlantic University
Physical Location
Florida Atlantic University Libraries
Place
Boca Raton, Fla.
Sub Location
Digital Library
Title
STUDY OF THE IMPACT OF THE CORPORATE IDENTITY PROGRAM ON BNM EMPLOYEES
Other Title Info
A
STUDY OF THE IMPACT OF THE CORPORATE IDENTITY PROGRAM ON BNM EMPLOYEES