Model
Digital Document
Publisher
Florida Atlantic University
Description
On January 2, 1976, the Banco Nacional de Mexico S.A. launched a
Corporate Identity Program to project a new image of the Company and
its affiliated enterprises. The purpose of this qualitative case
study was to learn about the reactions, motivations and expectations
of the Banamex staff regarding the new visual image of the organization.
At the same time, this study evaluates the involvement of employees
in the commitment created by top management to give clients
a better service. Some general recommendations are suggested to
maintain and stimulate the desired involvement of personnel in the
future organizational changes of the Company.
Corporate Identity Program to project a new image of the Company and
its affiliated enterprises. The purpose of this qualitative case
study was to learn about the reactions, motivations and expectations
of the Banamex staff regarding the new visual image of the organization.
At the same time, this study evaluates the involvement of employees
in the commitment created by top management to give clients
a better service. Some general recommendations are suggested to
maintain and stimulate the desired involvement of personnel in the
future organizational changes of the Company.
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