Note
Thesis (M.B.A.)--Florida Atlantic University, 1976.
Member of
Contributors
Publisher
Florida Atlantic University
Date Issued
1976
Description
The purpose of this study was to evaluate trade shows, expositions, fairs and
exhibits, as a source of revenues to associations, and, as a marketing aid to
industries in the United States. A comprehensive survey examines identifiable
characteristics and relationships between exhibitors and the attendees who take
an active part in the various shows and expositions. The study clarifies some
of the misinformation and conjecture about trade shows and their future, in
addition to providing recommendations for improving the trade show industry.
exhibits, as a source of revenues to associations, and, as a marketing aid to
industries in the United States. A comprehensive survey examines identifiable
characteristics and relationships between exhibitors and the attendees who take
an active part in the various shows and expositions. The study clarifies some
of the misinformation and conjecture about trade shows and their future, in
addition to providing recommendations for improving the trade show industry.
Language
Type
Form
Extent
105 p.
Subject (Topical)
Identifier
13788
Additional Information
Thesis (M.B.A.)--Florida Atlantic University, 1976.
College of Business
FAU Electronic Theses and Dissertations Collection
Date Backup
1976
Date Text
1976
Date Issued (EDTF)
1976
Extension
FAU
FAU
admin_unit="FAU01", ingest_id="ing1508", creator="staff:fcllz", creation_date="2007-07-19 01:37:34", modified_by="staff:fcllz", modification_date="2011-01-06 13:09:02"
IID
FADT13788
Organizations
Attributed name: Florida Atlantic University
Person Preferred Name
GROMEK, EDWARD ALEC.
Graduate College
Physical Description
105 p.
application/pdf
Title Plain
IMPACT OF TRADE SHOWS ON ASSOCIATIONS AND INDUSTRY: AN EXPLORATORY STUDY
Use and Reproduction
Copyright © is held by the author, with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.
http://rightsstatements.org/vocab/InC/1.0/
Origin Information
1976
Boca Raton, Fla.
Florida Atlantic University
Physical Location
Florida Atlantic University Libraries
Place
Boca Raton, Fla.
Sub Location
Digital Library
Title
IMPACT OF TRADE SHOWS ON ASSOCIATIONS AND INDUSTRY: AN EXPLORATORY STUDY
Other Title Info
THE
IMPACT OF TRADE SHOWS ON ASSOCIATIONS AND INDUSTRY: AN EXPLORATORY STUDY