Psychological aspects

The purpose of this research is to determine whether optimal ad placement and page context can significantly impact advertising effects, by extending hemispheric processing theory. This study contributes to the marketing literature by 1) addressing theoretical conflicts regarding optimal hemispheric ad placement (more favorable effects with leftward photo ads and rightward text ads; Janiszewski 1988) and page context (matching activation from "priming" of opposing brain hemispheres Janiszewski 1990), 2) by evaluating multiple advertising effects in relation to mere exposure rather than focusing primarily on attitudes (Janiszewski 1988, 1990), and 3) by addressing an important knowledge gap regarding optimal Web advertising (Dahlen, Rasch and Rosengren 2003). A growing amount of money is being spent on Internet advertising, with revenues totaling $12.5 billion in 2005, up more than 30 percent over 2004 (IAB 2006). However, banner ad click-through rates are low (between .1 and .2 percent for standard ads; DoubleClick 2007) and only 10% of business executives believe that banner advertising is highly effective in generating new business (Forrester 2006). Advertisers continue to use banner ads, perhaps because the "branding" benefits are not limited to clickthroughs (Briggs and Hollis 1997). While numerous ad-related factors have been previously studied (e.g., ad context creative factors, recall/recognition effects, repetition), to the author's knowledge no research has examined the effect of banner ad placement on advertising outcomes such as attention, recognition, brand attitude and purchase intention.

This one-year longitudinal study was designed to illuminate the direction of the causal arrow between children's perceptions of their mother's behavior and children's attachment style during a period of development that has been relatively neglected in research on attachment - preadolescence. The possibility that children's behavior problems moderate the influence of perceived parenting on attachment, or of attachment on perceived parenting, was also investigated. Participants were an ethnically diverse sample of 407 children (213 girls, 194 boys) who were in the fourth grade at initial testing (M age = 11 years 1 month). Measures included children's perceptions of five maternal behaviors (harassment, overprotectiveness, monitoring, affectionate contact, and reliable support), peer reports of children's behavior problems (internalizing and externalizing), and children's self-perceived attachment styles (preoccupied and avoidant). Contrary to a traditional attachment perspective, there was limited evidence that perceptions of parenting led to change in children's attachment styles. Though children with internalizing problems who perceived their mother as harassing developed preoccupied attachment over time, and children with externalizing problems who perceived their mother as v overprotective developed avoidant attachment over time. However, there was considerable support for the reverse causal hypothesis that children's attachment style influences how they perceive their mother: Preoccupied attachment predicted increasingly favorable perceptions of maternal behavior over time (reduced harassment and increased monitoring), whereas avoidant attachment predicted increasingly unfavorable perceptions of the mother over time (increased harassment, reduced monitoring, reduced affectionate contact, and reduced reliable support). Children's behavior problems moderated a few of these relations.

I investigated how two types of rhythmic complexity, syncopation and tempo fluctuation, affect the neural and behavioral responses of listeners. The aim of Experiment 1 was to explore the role of attention in pulse and meter perception using complex rhythms. A selective attention paradigm was used in which participants attended either to a complex auditory rhythm or a visually presented list of words. Performance on a reproduction task was used to gauge whether participants were attending to the appropriate stimulus. Selective attention to rhythms led to increased BOLD (Blood Oxygen Level-Dependent) responses in basal ganglia, and basal ganglia activity was observed only after the rhythms had cycled enough times for a stable pulse percept to develop. These observations show that attention is needed to recruit motor activations associated with the perception of pulse in complex rhythms. Moreover, attention to the auditory stimulus enhanced activity in an attentional sensory network including primary auditory, insula, anterior cingulate, and prefrontal cortex, and suppressed activity in sensory areas associated with attending to the visual stimulus. In Experiment 2, the effect of tempo fluctuation in expressive music on emotional responding in musically experienced and inexperienced listeners was investigated. Participants listened to a skilled music performance, including natural fluctuations in timing and sound intensity that musicians use to evoke emotional responses, and a mechanical performance of the same piece, that served as a control. Participants reported emotional responses on a 2-dimensional rating scale (arousal and valence), before and after fMRI scanning. During fMRI scanning, participants listened without reporting emotional responses. Tempo fluctuations predicted emotional arousal ratings for all listeners.

This study examined associations between conflict affect, resolution, and relationship impact in adolescent conflicts with mothers and friends. Participants included 231 adolescents who were on average 14 years of age. Over three consecutive days, participants completed a diary study in which they reported and described conflicts with mothers and friends. Path analyses were used to examine direct and indirect associations from negative affect and resolution to relationship impact contrasting disagreements with mothers and disagreements with friends. Moderator analyses examined whether patterns of association differed by gender or conflict topic. Findings revealed that lower levels of negative affect and higher levels of compromise were associated with improved relations for both adolescent conflicts with mothers and friends. Mediation analyses indicated that negative affect largely accounted for the association between compromise and relationship impact. There was no difference between mother-adolescent and friend-adolescent relationships in the strength of these associations. Gender and conflict topic did not moderate these associations. These findings are consistent with a larger body of research on marital relationships, which suggests that negative affect plays a key role in predicting relationship outcomes. Specifically, it appears that regardless of the amount of compromise, it is the expression of anger that determines whether a conflict improves or worsens a relationship.

The purpose of this study was to investigate the hypothesis that a cognitivebehavioral based psycho-educational group counseling program would increase at-risk female adolescent emotional intelligence (EI). The EI research reviewed and discussed entailed a competency building program composed of affirmations, meditation guided imagery, individual therapy sessions, group therapy, psychodrama, journaling, and parent handouts. The study was based upon theories related to the development of EI in at-risk youth, and the outcome research related to the effectiveness of emotional interventions for enhancing positive social-emotional development of at-risk adolescents. ...T his study investigated whether a group therapy process that encompasses programmatic components fostering self-regulation, self-awareness, empathy, and positive social skills, could effectively increase the EI and social adjustment of a target group of at-risk female adolescents.

This design thesis project explores the psychology, significance, and power of play. The value of play is supported through historical and cultural context. Research for the subject unfolds the relationship between play, productivity and the mastery of creative thinking. Examination of the engagement of play addresses its power to inspire in both design education and practice. It also touches upon crucial dynamics of physical, intellectual, social, and emotional development in the human life cycle of learning. As the facilitator of play in the context of three-dimensional space, I seek to elucidate the value of activating human behaviors that stimulate play such as curiosity, imagination, spontaneity, and personal expression. Serious fun is no game; play provides a meaningful strategy for solving serious design problems and developing mastery in the classroom and the practice of design.

Activation of the representations of the two languages in bilingual memory has been shown to affect recognition during initial word comprehension (e.g., Dijkstra & Van Heuven, 2002). This study investigated whether the activation of semantic (i.e., meaning) and lexical (i.e., form) representations of words in a bilingual's two languages affects word recognition after the first stages of word comprehension. False recognition of words in one language that were similar in meaning and/or form to words studied in the other language was an indication of these effects. This study further investigated whether false recognition based on meaning and/or form is modulated by bilingual language proficiency.

This study examines gaze patterns of monolinguals and bilinguals encoding speech in familiar and unfamiliar languages. In condition 1 English monolinguals viewed videos in familiar and unfamiliar languages (English and Spanish or Icelandic). They performed a task to ensure encoding: on each trial, two videos of short sentences were presented, followed by an audio-only recording of one of those sentences. Participants choose whether the audio-clip matched the first or second video. Participants gazed significantly longer at speaker's mouths when viewing unfamiliar languages. In condition 2 Spanish-English bilingual's viewed English and Spanish, no difference was found between the languages. In condition 3 the task was removed, English monolinguals viewed 20 English and 20 Icelandic videos, no difference in the gaze patterns was found, suggesting this phenomenon relies on encoding. Results indicate people encoding unfamiliar speech attend to the mouth presumably to extract more accurate audiovisually invariant and highly salient speech information.

Two skills necessary for the execution of proficient calculation, retrieving arithmetic facts from memory and accessing number magnitude information, were studied in a group of patients diagnosed with Alzheimer's disease (AD), mild cognitive impairment (MCI), and healthy controls to try to elucidate the locus of impairment in AD-related calculation deficits. This was achieved through the use of an arithmetic production task and a number-matching task as measures of explicit and implicit retrieval of arithmetic facts, and a numerical Stroop task that assesses automatic access to number magnitude representation. AD patients, but not MCI patients, showed high response latencies and a high number of errors when performing multiplications in the production task, and reduced automatic retrieval of arithmetic task in the number-matching task. All participants showed the classic problem-size effect often reported in the mathematical cognition literature. Performance on the numerical Stroop task suggests that access to number magnitude information is relatively resistant to cognitive impairment. ... Results for the AD group are consistent with a pattern of preserved and impaired cognitive processes that might mediate the reported calculation deficits in AD.

This thesis explores the expression of emotion through designed objects. Objects act as vehicles of memory in the same way language is the visible form of thought. In graphic design, the sensory qualities of an object provide a material surface on which information is communicated. The goal is to expose the autonomy of materials and form available to designers in the physical world while expressing emotional meaning beyond original form. By recasting the temporary fragments and observations of life into designed objects imbued with personal and cultural importance, the audience gains insight into others' personal and emotional experiences. Through our connections with the physical world, I investigate how form and the material qualities of designed objects can elicit an emotional response from the audience.