De Kock, Duane Erwin

This thesis is a study of the values given twenty reasons normally
considered important in influencing individuals and companies to
join associations. Comparisons are made of the obtained values from
four different groups: the association executives for individual
member associations, the new members of individual member associations,
the association executives for company member associations,
and the new members of company member associations. The study is
made on the state level of each association used in the research.
It evaluates whether there is a difference between the perceived
values of the twenty reasons, whether there is a difference between
the perceived values as given by association executives as compared
to new members, and whether there is a difference between the
perceived values as given by representatives of the company member
associations as compared to those given by the individual member
associations.