McCawley, Frederick J.

Relationships
Member of: Graduate College
Person Preferred Name
McCawley, Frederick J.
Model
Digital Document
Publisher
Florida Atlantic University
Description
This thesis will explore the vital importance of empathy on the part of graphic designers when creating information graphics. Today’s over-mediated public expects a rich user experience that is emotionally engaging, and multi-sensory by nature. To meet the public’s need, graphic designers must accept the cognitive responsibility to be empathetic to the viewers’ relationship to the information, and not just the surface issues of form, media, and content.