Model
Digital Document
Publisher
Florida Atlantic University
Description
The purpose of this study was to determine alumni perceptions
of services and activities presently provided in Delta Upsilon
Fraternity and to conduct market research on alumni preferences
for avariety of services and activities in the future.
Rapid growth of the alumni body without any clear idea of
their perceptions and preferences about services and activities
prompted this study. The data received and interpreted
as a function of this project was valuable and its use
extended by mailing the study questionnaire to an even larger
part of the alumni body.
of services and activities presently provided in Delta Upsilon
Fraternity and to conduct market research on alumni preferences
for avariety of services and activities in the future.
Rapid growth of the alumni body without any clear idea of
their perceptions and preferences about services and activities
prompted this study. The data received and interpreted
as a function of this project was valuable and its use
extended by mailing the study questionnaire to an even larger
part of the alumni body.
Member of