Model
Digital Document
Publisher
Florida Atlantic University
Description
The marketing strategy for a new preparatory school in Mexico
City is based on a careful research of the market represented by
students about to finish middle education and of their parents. This
pointed out needs, wishes and interests of young people and the aims
and aspirations of their parents in relation with the educational
growth of their offspring. This thesis starts from the description
of educational problems in Mexico as well as different levels and
systems now applied in education. It shows the distribution of the
students population, to obtaining such conclusions that facilitated
the design of a model junior college to be made a reality having a
main objective of defining a unique philosophy, establishing an organization
and designing academic plans and programs.
City is based on a careful research of the market represented by
students about to finish middle education and of their parents. This
pointed out needs, wishes and interests of young people and the aims
and aspirations of their parents in relation with the educational
growth of their offspring. This thesis starts from the description
of educational problems in Mexico as well as different levels and
systems now applied in education. It shows the distribution of the
students population, to obtaining such conclusions that facilitated
the design of a model junior college to be made a reality having a
main objective of defining a unique philosophy, establishing an organization
and designing academic plans and programs.
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