Business Administration, Marketing

This study examines effective strategies of communication with Hispanic students through the use of printed material, specifically recruitment viewbooks used by colleges and universities. The Hispanic market is significant in south Florida. As colleges and universities begin to seek to communicate the benefits of their institutions to this population, it is important to produce printed communication in a manner that appeals to members of the Hispanic culture. Using a qualitative approach through focus group research, Hispanic freshmen students of a community college and upper division students at a public university were asked a series of open-ended questions about their preferences in the use of language, photographs and several design elements of three publications. One college viewbook represented a majority enrollment of Hispanics. The second viewbook represented a university that is culturally diverse. A third viewbook represented a university that has Hispanic enrollment of less than 4%.

The marketing strategy for a new preparatory school in Mexico
City is based on a careful research of the market represented by
students about to finish middle education and of their parents. This
pointed out needs, wishes and interests of young people and the aims
and aspirations of their parents in relation with the educational
growth of their offspring. This thesis starts from the description
of educational problems in Mexico as well as different levels and
systems now applied in education. It shows the distribution of the
students population, to obtaining such conclusions that facilitated
the design of a model junior college to be made a reality having a
main objective of defining a unique philosophy, establishing an organization
and designing academic plans and programs.

Fashion and dress have a complex relationship to identity. The clothes we choose to wear can express our identities in terms of gender, race, class, and/or sexuality, among other things. This study examines how gender, race, and class are used to interpellate primarily female shoppers through store window advertising in the city of London, England. Using a feminist cultural and media studies approach, I analyze eight store window display advertisements as texts, and how their portrayals of women are presented to consumers. This study concludes that stereotypical, degrading, humiliating and violating representations of women and femininity abound in store window displays. Women are most likely to be portrayed as sex objects and signs of beauty. By representing store mannequins in sexual and fetishized poses, advertisers commodify female sexuality by associating it closely with beautiful, young bodies and the trappings of a glitzy lifestyle.