HOFFMANN, DONALD ARTHUR.

Relationships
Member of: Graduate College
Person Preferred Name
HOFFMANN, DONALD ARTHUR.
Model
Digital Document
Publisher
Florida Atlantic University
Description
Raising membership dues or leveling assessments causes
membership problems for association executives. What income
producing service programs are available to build total
revenue and enable an association to develop or expand?
Interviews were held with key association executives to
obtain their views. A fifteen question (one hundred part)
questionnaire was developed from the results of the interviews
and secondary research. It was mailed to a select list of different types of organizations, sixty percent of whose
chief executive is a Certified Association Executive (CAE).
Fourteen questions requested information about income sources
in use or planned for use and the respondents personal opinion
of associations today and their projected future. A list of
income ideas was compiled from the replies. Question fifteen
pertained to information on the respondent. The tabulated
responses of the question reflect the importance of thorough
executive selection. Association successes and failures are
keyed to the chief executive's own innate abilities, experiences
and influences.