Influence

Model
Digital Document
Publisher
Florida Atlantic University
Description
This study uses Karlyn Campbell's concept of feminine rhetorical style as a theoretical framework for analyzing the rhetoric of Barbara Bush's 1990 Wellesley College commencement address. Through a systematic evaluation of Barbara Bush's speech, this study reveals that her rhetoric exemplifies feminine rhetorical style. The analysis also concludes that Barbara Bush's personal tone, specifically her use of narrative and humor, is the most useful and effective characteristic of her feminine rhetorical style. Using feminine rhetorical style, Barbara Bush successfully dissipates some of the tension she faced prior to the graduation ceremony at Wellesley College. Therefore, this study reveals that feminine rhetorical style is an attractive alternative for speakers seeking to build identification in hostile situations when identification is, or appears to be, lacking.
Model
Digital Document
Publisher
Florida Atlantic University
Description
The role of gestures in determining the use of familiar and novel tools was explored. In the first study, participants were shown gestures for tools corresponding either to tool design, or to the physical affordances of a puzzle designed for each tool. In the second study, two additional conditions were added. In the first, gestures were used that did not correspond to tool design or the puzzle affordances. The second was a control condition in which no gestures were shown. Results indicate that the demonstration of gestures appropriate to a novel problem situation facilitate creative use of tools. Additionally, attention to tool and puzzle affordances is effective for creative tool use when no gestural input is present. However, knowledge of tool design may interfere with this creative application. Performance is further hindered by the demonstration of gestures consistent with tool design, which may prime individuals to rely on the design stance.
Model
Digital Document
Publisher
Florida Atlantic University
Description
Local governments are adopting both the rhetoric and practices of market-based governance interventions. Imported into these cities are public relations and marketing tactics to sell cities to internal and external audiences alike. Public communication in these cities went from a public information focus hinging on a just-the-facts approach to a public relations and marketing focus on selling and image generation to please customers. Acute attention to image generation leads to the metaphor of municipalities presented in this research - as public relations and marketing firms. Private sector public relations (PR) and marketing firms gain results for their clients, usually in the form of consumer consumption. A city acting as a public relations and marketing firm puts priority on the image-generation potentials of nearly all its governance functions to sell a commodity to customers. To illustrate this, a six-point model was devised of PR and marketing tactics used in cities operating as public relations and marketing firms: branding, media relations, in-house publications, use of volunteers and outside organizations as PR tools, aesthetic and affective appeal, and sustainability and going green. A city using all six is a fully realized PR and marketing firm, as it adopts, adapts and executes the tactics in meaningful ways. An over-reliance on image-generation (PR and marketing) versus substance (information) pushes public organizations through Baudrillard's four phases of the image. The image of the city becomes dissociated with reality, and the government operates in a simulation of itself. This research uses Qualitative Media Analysis (Altheide, 1996) supplemented by a discourse analysis method created for this research - Baudrillardian Discourse Analysis.
Model
Digital Document
Publisher
Florida Atlantic University
Description
This thesis examines two works (My Journey to Lhasa and Magic and Mystery in Tibet) by Alexandra David-Neel. These works subvert the self/other dichotomies both necessary to and critiqued by postcolonial theory. Central to this study is an examination of a claim by His Holiness the XIV Dalai Lama that David-Neel creates an "authentic" picture of Tibet. In order to do this the first chapter establishes a working definition of authenticity based on both Western philosophy and Vajrayana Buddhism. This project argues that the advanced meditation techniques practiced by Alexandra David-Neel allow her to access a transcendent self that is able to overcome the self/other dichotomy. It also discusses the ways in which abjection and limit experiences enhance this breakdown. Finally, this thesis examines the roles that gender and a near absence of female Tibetan voice play in complicating the problems of self, subjectivity, and authenticity within these texts.
Model
Digital Document
Publisher
Florida Atlantic University
Description
It is not generally known that a pro-Nazi organization, the German-American Bund, held sway among certain segments of American society during the 1920s and 1930s. The organization achieved its greatest successes after the self-proclaimed "American Fuehrer," Fritz Julius Kuhn, took up the reigns of leadership in 1936. Under Kuhn's leadership, the Bund saw a dramatic increase in its membership rolls; it is estimated that over 25,000 dues-paying members belonged to this first-ever National Socialist organization created outside the environs of Nazi Germany. This thesis explores reasons why this blatantly pro-Nazi organization thrived in the bastion of democracy. While most historians attribute other reasons for the Bund's success, this thesis argues that it was the outstanding organizational skills of Kuhn that kept the movement alive in the years prior to World War II.
Model
Digital Document
Publisher
Florida Atlantic University
Description
President Jimmy Carter's foreign policy changed significantly and progressively over the course of his four year term. What began as a liberal-internationalist approach to foreign policy ended in a traditional Cold War stalemate with the Soviet Union. There are many causes for this shift: changes in the international environment, shifting public opinion, and other domestic-political pressures. One of the most consistently undervalued causes for Carter's overall foreign policy shift was the personal influence of his National Security Advisor Zbigniew Brzezinski. Through a variety of advocacy pressures and framing tactics, Brzezinski was able to utilize the changes in the international system, and especially, changes within domestic-political environment to convince Carter of an extensive reformation of his foreign policy perspective and priorities.
Model
Digital Document
Publisher
Florida Atlantic University
Description
This project considers the dual nature of early English thinker Francis Bacon as both a man of science and a devout Christian, through the texts Advancement of Learning, A Confession of Faith, and Of Gardens. Regardless of Bacon's preaching that the progression of scientific knowledge brings one closer to God, in fact human dominance over the natural world undermines religious faith. In particular, Bacon's own interest in early English gardening is used to illustrate the degradation of religious mysticism due to the rise of scientific discovery. Historically, Bacon has been credited as the catalyst of the scientific revolution due to his proposition of a new system of scientific inquiry based on empirical and inductive principles and the development of new arts and inventions. However, Bacon's embrace of the physical sciences and support for human advancement contradicts his alignment with religion. This tension is at the heart of the paper.