Model
Digital Document
Publisher
Florida Atlantic University
Description
The marketing of any product to the Federal Government is
different than the normal non-governmental marketing effort. The
marketing of health care products to the Federal Government is more
unique due to the influence of the medical community, professional
jealousy among Federal agencies and departments, and the varied types
of health care delivery systems within the Federal Government. This
study investigates the method, procedures, protocol and scope of
those Federal agencies that procure health care products. It explores
the role of associations in this marketing effort and also details
legislative and regulatory efforts regarding this activity.
Recommendations and conclusions are made regarding the most effective
use of available methods of marketing, the probable outcome of pending
legislation, the probable future of Federal Government procurement
and its effect on the Federal Health Care market.
different than the normal non-governmental marketing effort. The
marketing of health care products to the Federal Government is more
unique due to the influence of the medical community, professional
jealousy among Federal agencies and departments, and the varied types
of health care delivery systems within the Federal Government. This
study investigates the method, procedures, protocol and scope of
those Federal agencies that procure health care products. It explores
the role of associations in this marketing effort and also details
legislative and regulatory efforts regarding this activity.
Recommendations and conclusions are made regarding the most effective
use of available methods of marketing, the probable outcome of pending
legislation, the probable future of Federal Government procurement
and its effect on the Federal Health Care market.
Member of