Model
Digital Document
Publisher
Florida Atlantic University
Description
This study aims to analyze three popular U.S. children’s TV shows – Dora the
Explorer (Nickelodeon), Maya & Miguel (PBS) and Handy Manny (Disney Channel) – in
terms of their incorporation of Spanish. Qualitative and quantitative measures were used
to assess the frequency and types of code switching both in the context of bilingualism
and language pedagogy. The study revealed different strategies of language choice and
socio-cultural objectives for each show. A close analysis of language choice in the three
children’s TV programs revealed distinct approaches to TV writing in the name of raising awareness of ethnic diversity, developing cultural literacy, and brand marketing.
Explorer (Nickelodeon), Maya & Miguel (PBS) and Handy Manny (Disney Channel) – in
terms of their incorporation of Spanish. Qualitative and quantitative measures were used
to assess the frequency and types of code switching both in the context of bilingualism
and language pedagogy. The study revealed different strategies of language choice and
socio-cultural objectives for each show. A close analysis of language choice in the three
children’s TV programs revealed distinct approaches to TV writing in the name of raising awareness of ethnic diversity, developing cultural literacy, and brand marketing.
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