Moraghebati, Ida

This thesis exhibition explores how Iranian women’s narratives might be reshaped for empowerment through the lens of Graphic Design. It challenges gender inequality by analyzing and examining historical and contemporary portrayals of women through case studies. To show women’s strength and resiliency, the thesis imagines an immersive experience that combines Iranian visual culture aesthetics with modern storytelling techniques. It promotes Graphic Design as a tool for social change. It adds to continuing conversations about women’s empowerment, cultural reclamation, and social advancement in Iran and, by extension, globally. The thesis exhibition envisions Graphic Design as a powerful tool for reshaping gender norms in Iranian society. It was inspired by the courage of women in movements such as Woman, Life, Freedom, which started in 2022 in Iran and other countries like Turkey, Syria, and Iraq, which demonstrate their fight for gender equality, self-determination, and the liberation of women from patriarchal and oppressive systems.