Communication in public health

Model
Digital Document
Publisher
Florida Atlantic University
Description
Health promotion and community intervention models are available for
community projects. Project volunteers with business backgrounds may lack
knowledge of these models, but be familiar with business plans. This study analyzed
a community project using the Planned Approach to Community Health (PATCH)
model and a business plan and proposed a new model based on that analysis. The
documented processes and activities of the United Way of Broward County. Florida,
Women's Way 2006 Helmets for the Holidays committee were collected, subjectively
evaluated, and used as the basis for a new model integrating components of PATCH
and a business plan. The significant contribution of the resulting model is its
incorporation of a community outreach component into a planning and management
model that uses business-comfortable language.