Mass media

This thesis explores how the Church of Jesus Christ of Latter-day Saints (LDS) has used media technology as part of its missionary communication strategy. Particular attention is paid to the Internet as a space for religious practice and how the LDS Church has sought to extend its media practices and missionary efforts online. By utilizing new media technology to find individuals interested in hearing its message, the LDS Church faces new challenges to its traditional face-to-face missionary program, its centralized hierarchy of control and its ongoing struggle for identity within American Christian culture. Throughout its history, the LDS Church's missionary communication strategy has used several different methods for finding people to teach but has consistently focused on ensuring that such methods ultimately lead to face-to-face lessons with missionaries, viewed as the most transformative communication exchange for both the missionary and the potential convert.

This qualitative research study explores the relationship between reducing uncertainty and assigning source credibility in the context of social media sites (SMS) and examines the effect of uncertainty reduction within the social media environment on the development of relationships between journalists and their sources. For this study, interviews were conducted with professional journalists to determine whether uncertainty was reduced and credibility was established with sources via SMS (i.e., Facebook, Twitter, and LinkedIn) and what theoretical strategies journalists used to reduce their uncertainty. The study also aims to determine if correlations exist between a reporter's age, beat, and/or personal adoption of SMS and the reporter's usage of SMS for source development. The interviews were conducted with 15 journalists of The Palm Beach Post (West Palm Beach, Florida), using a standardized interview protocol. Subjects were asked to voluntarily participate in a face-to-face interview with the researcher. Reporters were selected based upon their gender and cultural ethnicity, which was representative of the newsroom demographics of The Palm Beach Post at that time. This research aims to contribute to the uncertainty reduction theory in the realm of computer-mediated communications, specifically with regard to the use of SMS in forming and maintaining journalist-source relationships.

Democratic forms of government are either consolidating democratic institutions or unraveling into authoritarianism in the former Soviet Union. Among the possible causes of each success or failure to consolidate democracy is the character of civil society and its cultural proximity to long-standing, modern state-based, consolidated democracies of the West. What impact does Western or Westernized media have upon the indigenous civil societies of Eastern Europe, and is this impact sufficient to consolidate democracy among the states of the former Soviet Union? As case studies, Eastern Europe contains two states, Estonia and Russia, where democracy has either succeeded or failed alongside the presence of exogenous cultural influence in the form of Western or Westernized television broadcast media. To what extent does the presence of Western broadcast media and associated cultural memes predict the iv consolidation of democratic political values, and how ought any impact of these memes be interpreted in the light of modernity, Eurocentricity and cultural hegemony? To account for the impact of exogenous cultural influence, foreign policy prescriptions that encourage the growth of indigenous, mimetic, democratic civic culture would appear to be an effective means of supporting democracy in the emerging democracies of Eastern Europe.

Despite extensive research into memory and violence, relatively little is known about the relationship between violent media and memory of advertised products. Research has yielded contradictory evidence ; some scholars have found a negative relationship, others a nonexistent one... This research investigated the role of emotion in the relationship between violent media and product placement memory. This study creates insight into inconclusive previous findings by providing evidence that violence influences product memory. Specifically, participants were significantly worse at remembering products placed within violent clips (e.g., free recall, cued recall, recognition. Participants' emotional responses to the violent clips also appeared to influence their memory for embedded products ; product recognition was significantly correlated with disgust, avoidance, and interest ratings.... Interestingly, stronger negative responses to the violent clips were correlated with decreased preference for the embedded products. Furthermore, the pattern of differences for product preference between target and non-target violent products varied according to negative emotional reaction. Therefore, this dissertation provides insight into the role emotion plays in the relationship between viewing violent media and product placement memory.

The purpose of this paper is to focus on viral advertising and study the conditions under which ads become viral, how they are intentionally transmitted by consumers to their social network and their relationship with classical advertising variables, such as attitude toward the ad, attitude toward the brand and purchase intention of the consumer. We first analyze studies focusing on different aspects of the viral communication, "electronic word-of-mouth", "word-of-mouse", "viral marketing" and "buzz" in order to clarify the concept of viral advertising. After clarifying the viral advertising concept, the project analyzes the viral process and its main antecedents and influencers, by taking into consideration emotional and ad appeals theories. The results show that ad appeals influence attitude toward the ad and viral intentions, with humor being the most significant appeal in the context of viral advertising. The study also focuses on the social aspects of advertising and consumption , including influential differences related to the source of the message, social influencers analyzed in the socialization literature, such as family and peers, the tie strength element from the social network theory and consumer market maven traits. The findings show the significance of family communication and market maven characteristics in relation to consumers' viral intentions. We then integrate our key variable, viral intentions, in a classical advertising framework based on attitudes theory and their influence on behavioral intentions. The results confirm previously studied relationships between attitude toward the ad, attitude toward the brand and purchase intentions.

The Internet has revolutionized the way in which people are entertained, communicate and collect information. As people increase their ability to connect with the outside world from inside their homes, they hold the power to become their own gatekeepers filtering information as they see fit. Many question whether this will weaken the power of the traditional media sources that are often seen as elitist and potentially biased. This researcher hypothesized that people who cite high credibility ratings of news media channels are more likely to use traditional media channels such as television and newspapers and people who cite low credibility ratings of news media channels are more likely to use alternate media channels such as the Internet. While the researcher was unable to reject the null hypothesis, a pattern of general mistrust of traditional news media was revealed when nearly three-fourths of respondents gave traditional media channels a "not-credible" rating.

The primary objective of this research was to investigate the effects of passive exposure to actual media primes on several measures of attitudes. Participants rated the aesthetic properties of a series of Time magazine covers prior to completing measures of ambivalent sexism, narcissism, system justification, and personality traits. Ambivalent Sexism (AS) includes two positively correlated components, benevolent sexism and hostile sexism. System Justification may be defined as a motivated investment in the status-quo and includes both gender-specific and diffuse forms. Participants exposed to the AS prime scored higher on Ambivalent Sexism, lower on Narcissism, and lower on several facets of the five factor model of personality. Exposure to this condition was unrelated to measures of System Justification. The research is grounded in a feminist theoretical framework and contributes to the limited pool of experimental knowledge concerning the relationship between ambivalent sexism, system justification, narcissism and personality traits.

The current study examines the relationship between the Five-Factor Model of Personality and preferences for news headlines. This is an online study in which participants were presented two headlines and were asked to choose one of them. Next, participants were asked to fill out a personality inventory. In the results we examine whether certain personality types are more likely to read certain news stories. Authors created five news headline domains, which were intended to map onto the Five-Factor Model of Personality. As hypothesized, Openness to Experience significantly (p < .05) predicted selection of items within the news headline domain entitled Culture. The study also found that personality can be predicted from news headline selection.

The media has a significant influence on any political process. In Venezuela, particularly, the media plays an important rold in defining the electorate's political opinion and attitude toward the political process. This thesis analyzed how the media's preference for conflict and individual personalities exacerbated overall societal tensions and polarization in Venezuela since 1999. I suggest a framework for a future content analysis of news coverage of the 2012 presidential election in order to quantify and qualify the evolution of bias and balance in Venezuela's mass media.