Note
College of Business
Member of
Contributors
Publisher
Florida Atlantic University
Date Issued
1974
Description
The marketing of any product to the Federal Government is
different than the normal non-governmental marketing effort. The
marketing of health care products to the Federal Government is more
unique due to the influence of the medical community, professional
jealousy among Federal agencies and departments, and the varied types
of health care delivery systems within the Federal Government. This
study investigates the method, procedures, protocol and scope of
those Federal agencies that procure health care products. It explores
the role of associations in this marketing effort and also details
legislative and regulatory efforts regarding this activity.
Recommendations and conclusions are made regarding the most effective
use of available methods of marketing, the probable outcome of pending
legislation, the probable future of Federal Government procurement
and its effect on the Federal Health Care market.
different than the normal non-governmental marketing effort. The
marketing of health care products to the Federal Government is more
unique due to the influence of the medical community, professional
jealousy among Federal agencies and departments, and the varied types
of health care delivery systems within the Federal Government. This
study investigates the method, procedures, protocol and scope of
those Federal agencies that procure health care products. It explores
the role of associations in this marketing effort and also details
legislative and regulatory efforts regarding this activity.
Recommendations and conclusions are made regarding the most effective
use of available methods of marketing, the probable outcome of pending
legislation, the probable future of Federal Government procurement
and its effect on the Federal Health Care market.
Language
Type
Form
Extent
200 p.
Subject (Topical)
Identifier
13702
Additional Information
College of Business
Thesis (M.B.A.)--Florida Atlantic University, 1974.
FAU Electronic Theses and Dissertations Collection
Date Backup
1974
Date Text
1974
Date Issued (EDTF)
1974
Extension
FAU
FAU
admin_unit="FAU01", ingest_id="ing1508", creator="staff:fcllz", creation_date="2007-07-19 01:29:38", modified_by="staff:fcllz", modification_date="2011-01-06 13:09:02"
IID
FADT13702
Issuance
monographic
Organizations
Attributed name: Florida Atlantic University
Attributed name: College of Business
Attributed name: Department of Marketing
Person Preferred Name
VAN ZANDT, RUSSELL D.
Graduate College
Physical Description
200 p.
application/pdf
Title Plain
MARKETING HEALTH CARE PRODUCTS TO THE FEDERAL GOVERNMENT
Use and Reproduction
Copyright © is held by the author, with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.
http://rightsstatements.org/vocab/InC/1.0/
Origin Information
1974
monographic
Boca Raton, Fla.
Florida Atlantic University
Physical Location
Florida Atlantic University Libraries
Place
Boca Raton, Fla.
Sub Location
Digital Library
Title
MARKETING HEALTH CARE PRODUCTS TO THE FEDERAL GOVERNMENT
Other Title Info
MARKETING HEALTH CARE PRODUCTS TO THE FEDERAL GOVERNMENT