Stroh, Thomas F.

A study was conducted in the state of Florida
of persons having service maintenance contracts on
their Frigidaire brand appliances to determine the
motivations affecting the purchase of the service
maintenance contracts. This study was implemented
by the use of a random sample, along with a content
analysis. As a result of this research it was
discovered that the primary reason for this action
was an economic motive. It was further learned that
none of the offering agencies played upon this
economic factor in their promotional appeals. Therefore, the following has been concluded: the
consumer's purchase of service maintenance contracts
was not made due to the efforts on the part of the
selling a gents, but rather in spite of them. And,
the total market for service maintenance contracts
has been restricted because of insufficient
stimulation on the part of the selling agents.

"The strength of the metal building industry lies in a
loyal long term dealer-manufacturer relationship." This
quote was the beginning statement made during an interview
by Mr. Jerry Bell, Director of the Metal Building
Dealer's Association. Mr. Bell has isolated, as most
important, a relationship which is responsible for over
800 million dollars of annual sales and the employment
of over 14,000 people at the manufacturer's level. Countless
others are employed by dealerships in the sales and
construction of this relatively new system of construction
which has made significant market penetration in
the non-residential low rise construction market.
The relative well being of this important dealer-manufacturer
relationship is the subject of this study.

Due to the increased scarcity and price of petroleum based
fuels, electric vehicles (EV's) are becoming a viable
alternative to internal combustion engine (ICE) powered
automobiles. Due to their present limited performance,
electric vehicles can replace only a fraction of present
ICE automobiles. A quantitative estimate of the market
for EV's over the next ten years is arrived at by considering
EV performance levels, automobile driving and buying
habits of United States automobile purchasers, and ownership
statistics. A maximum market potential for electric
automobiles of 30 percent of the new car market in ten
years is derived.

Frequently well-intentioned voluntary civic and social organizations
embark upon projects intended as beneficial additions
to the health and social service complex available
within a community. All too frequently such projects are
inappropriate, are in conflict with already established programs,
and perhaps if developed may well pose a burden on a
given community's resources despite the commendable motives
of the voluntary organization. The purpose of this
thesis is to develop a simplified model procedure by which
a given community can be surveyed as to the appropriateness
of a given project as well as to judge the potential
for financial viability. The procedure will be in keeping
with the known precepts of effective community social and
health planning.

The purpose of this study was to evaluate trade shows, expositions, fairs and
exhibits, as a source of revenues to associations, and, as a marketing aid to
industries in the United States. A comprehensive survey examines identifiable
characteristics and relationships between exhibitors and the attendees who take
an active part in the various shows and expositions. The study clarifies some
of the misinformation and conjecture about trade shows and their future, in
addition to providing recommendations for improving the trade show industry.

The purpose of this study is to determine if professional life insurance
agents are homogeneous in their perceived values for joining and remaining
affiliated with their professional association. Comparisons have been
made of the values given twenty reasons normally considered important in
influencing individuals to join or remain in an association. Comparisons
are made of the obtained values from different groups: ordinary agents
compared to combination agents, urban agents compared to rural agents, the
effect of serving on the board of directors of a local or state association
as compared to not serving. A comparison of the effect that an agent's
age, number of years that he is a member of the association, and the number
of years that he is in the insurance business has on his perceived
value for joining or remaining in the association. These comparisons were
made at the state and local association level.

The marketing strategy for a new preparatory school in Mexico
City is based on a careful research of the market represented by
students about to finish middle education and of their parents. This
pointed out needs, wishes and interests of young people and the aims
and aspirations of their parents in relation with the educational
growth of their offspring. This thesis starts from the description
of educational problems in Mexico as well as different levels and
systems now applied in education. It shows the distribution of the
students population, to obtaining such conclusions that facilitated
the design of a model junior college to be made a reality having a
main objective of defining a unique philosophy, establishing an organization
and designing academic plans and programs.

The primary intent of this study is to provide a
theory and framework which will aid business managers
particularly in Nigeria in deciding between alternative
ways of business organization and a system approach to marketing planning. Acting within this frame work, the
manager should make decisions which maximize the economic
benefits obtainable from marketing planning and strategies,
Moreover, the study covered the logic, its assumptions, its consistency, or lack there of and the implications of marketing planning, marketing research and its application.

This thesis surveys the uses of videotape in the business and industrial
setting, citing several cases of successful use of the medium
in training and development applications. Data from a survey of a
selected sample of the membership of the American Society for Training
and Development is presented. These data indicate uses of videotape
and the subjective evaluations of the respondents of the effectiveness
of the medium in sales training, safety training, operations
or production training and management development applications. Two
objective studies of the effectiveness of videotape are presented.
These studies, carried out by the author, involve safety training and
production training.

Very little has been written about multiple association management companies
and how they serve voluntary membership organizations. A direct
mail questionnaire was used to ascertain organization structure, size and
income, services provided, and management method. A second questionnaire
was sent to every identifiable multiple association management firm to determine
experience of the firm and its principals, structure and income of
voluntary organizations managed by these firms, whether or not these firms
experienced an increase in the number of voluntary organizations managed
and in the size of the firm, services they provide to voluntary organizations,
and how their client voluntary organizations were previously managed.
Secondary research consisted primarily of material published in
association trade journals. Multiple association management firms were
found to be increasing both in size and number, and more voluntary organizations
appear to be selecting this form of management; the primary
reasons for this selection are professionalism and cost.